Strategic Marketing & Brand Experience

We deliver a tailor-made customer experience, building emotional bonds through a mix of technology, design and advertising.


Ivelina Atanasova - Genchev

Founder & Strategic leader

Newtrend Agency is an award-winning marketing agency with a successful track record of more than 15 years.

Focused on strategic marketing, brand communications and digital experience, our offices in Varna, Sofia and London support business growth. We deliver a tailor-made customer experience, building emotional bonds through a mix of technology, design and advertising.

We are distinguished by the long-term and loyal relationship with the businesses we serve - 80% of them have been working with the agency for more than 7 years. All of our clients report a 30% improvement in financial results after their first year of working with us.



Meeting & Listening

We will first meet you, in person or online, and will listen carefully to your wishes and needs. We will define together what exactly you want for your business and what you expect from us.


Marketing audit

We will carefully examine all your communication channels - online and offline. We will test the brand's presentation to customers as well as internal and sales processes.



Here we await your opinion and approval for the steps so far. Together we will outline the structure of our collaboration.



We'll prepare all your visual communication - everything from a corporate color palette to a branded social media frame.



We will draw a clear direction for your corporate communication and explain in detail why the selected channels are suitable for you.



Following these steps, we will act on the approved strategy and branding. We will optimize your presence or build it from scratch.


Not only captivating ads,
but clear business results


In accordance with the individual
needs of each client


Senior Experts with 15+ years
of experience in the industry


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UI & UX/ Web design

Design is context. Our mission is to create experiences for your audiences and make them truly fall in love with your products and services.

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Communication strategy

Our goal is to increase your market share, make customers come back to you, maximize sales and improve your business performance.

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Marketing strategy

We will offer a mix of integrated marketing solutions to help you reach your market potential and a broader audience. We will significantly improve your customers value.

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Crisis marketing

We will build a sustainable strategy in the face of an economic or business crisis to help you deal with the emergency situation. We will reorganize your communication and help you restructure your internal processes.

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PPC (pay-per-click) advertising

Our team will analyze and optimize your advertising accounts on Google Ads, Facebook Ads, etc. or create brand new ones to provide targeted and quality traffic to your website.

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Social media management

We will integrate your brand and its philosophy into the daily lives of your customers. Our team develops high impact digital strategies that capture the customer's attention and influence their engagement.

We meet the need for crisis marketing for small and medium-sized businesses

It may be hard to believe, but now, more than ever, your business also needs marketing – be it to rethink or upgrade your strategy or manage a crisis. We’ve got you covered! Our digital and advertising experts are here to help. Your business could also find useful the brand communications and crisis management workshops.

Another unit that has fallen victim of the COVID-19 is the Call Centres & People Management. We have a solution for it too!

Contact us

From startups to business leaders


What people say for us

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Tsvetelina Nenkova

Marketing Manager @

I've worked with Ivelina for a couple of projects. Ivelina is not just a visionary, but leader, who is attentive to team's efficiency, time-management and results achievements. She has ability to “see” the big picture. I recommend Ivelina and I'm happy to know her and work with her.

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Constantine Bachvarov

Marketing Director @ eBag

I can say that Ivelina is highly responsible professional. She has great consulting skills and doing well with the management. Her skills are valuable for any company. She is an experienced professional who can deliver impeccable work in a timely manner at a reasonable cost. I believe she will be an asset to any company, client or partner.



103, Arsenalski Blvd.
  • +359 2 405 30 34
  • +359 883 329 992


London EC1V 2NX
Kemp House
152 - 160 City Road
  • +44 737 55 94 281

Contacts us

Or drop us a mail