“Overcoming brain blockage” Package incl. practical workshop

It's no secret that the spread of COVID-19 has sharply messed up many of us. It did not allow businesses to adapt gradually. It has already done, and will continue to do damage. As the ancient Tibetan proverb states: it is undoubtedly a time "to change what we can and accept what we cannot."

We at Newtrend Agency believe that together we can distinguish one from the other. On the one hand, the imposed quarantine "closed" everyone in their homes and reduced the turnover, on the other - increased the engaged presence of consumers on social networks and the web as a whole.

Increased media traffic enables a broader and more effective advertising positioning, and as business consultants we have learned that successful crisis management requires more creativity and adaptability. That is why we launched an initiative to support small and medium-sized enterprises and created three thematic packages of our marketing services, which we launched specifically to overcome the crisis. We hope you find some help:

  • If you want to quickly reconfigure your sales processes and change your priorities, then the basic "Emergency Package" is for you.
  • If you need to understand change and plan your annual crisis marketing - you will be interested in Master Level Change Management package. Click the link for more info

“Overcoming brain blockage” Package incl. practical workshop

Suitable for companies that need to overcome the "brain blockages" of their teams and increase their productivity.

Yes, we are all interested in the scale of the pandemic in the world and follow the Facebook posts, but how can  you avoid the toxic distraction of this crisis over the work and tasks that you delegate to your teams. Right now, they need to be motivated and more focused than ever  The package includes 5 hours of work with a team of experts, consisting of 1 hour for marketing audit and analysis + 2 hours for individual consultation + 2 hours for workshops to increase employee effectiveness during a crisis.

Marketing Diagnostics and Action Plan, incl.

  • Diagnosis of the company's digital IQ and its crisis management capabilities.
  • Diagnosis of tools used and proposal for optimization in times of crisis.
  • Analysis of available resources and proposal for reorganization of product portfolio and communication strategy in times of crisis.
  • Damage audit and analysis - analysis of communication strategy, brand management, product portfolio and life cycle, sales strategy and minimization proposal.
  • Build top priorities and plan for marketing actions for the next three months.
  • Individual consultation of proposals.

Olga Mineva’s “Overcoming Brain Blockage” Workshop, incl.

  • Increased knowledge of the brain's structure and behavior during times of Change.
  • Awareness of the unconscious - subconscious processes of our mind and their impact over our feelings and behaviours.
  • The brain as our ally: discovering key superpower neuro circuits  to cope with change.
  • Practical tips for activating them.


  • Impact of change at the subconscious level - awareness and easier capture of our inner saboteurs  in times of transformation.
  • Decoding Stress  - occurrence, factors, individual differences, consequences – a  key to its successful management.
  • Individual analysis of each participant.
  • Practical and science-based tips for managing stress levels.

What is our experience?

  • Newtrend Agency is a boutique marketing agency focused on strategic marketing communications and business development for companies. On the market for 15 years. Part of the professional jury of the “Best Site of the Year” competition. An active member of the Bulgarian-British Business Association and a marketing partner of the “European Bank for Reconstruction and Development” in the Small and Medium Enterprises Promotion Program.
  • Olga Mineva is an organizational psychologist and consultant with degrees in Psychology from the University of Heidelberg, Germany and Organizational Psychology from the University of London, UK. As a consultant and trainer, Olga has over 10 years of experience in the development and implementation of numerous training programs and strategic projects on topics such as Emotional Intelligence, Team Effectiveness, Change Management, Leadership Skills, Motivation and more. As a psychologist and consultant, she is also involved in social projects, being the founder of the EMPROVE Foundation and the social and technological innovation for women survivors of violence through a gamification online platform.

Conditions for participation in the program:

  • In order to participate in the program, companies must apply using the contact form below.
  • In the message box, we expect you to tell us more about the company, current challenges, and most of all, what you expect from us as help, support and a result of the time and effort invested.
  • Under the Small and Medium Business Initiative, we have applied a solidarity co-financing principle, where businesses to cover only 30% of the cost of the package, equivalent to 1500 EUR/ VAT excluded.
  • Members of the Bulgarian-British Business Association have the opportunity to apply for 30-minute free consulting sessions within the initiative. For more information - the site of the organization.
  • The initiative continues until the end of April 2020.

The coming weeks and months will be a big challenge, but we certainly won't advise you to stop and wait - the storm will not go away just like that, master it.

Send request for package