Executive Summary
This Gender Equality Plan outlines Newtrend Agency’s commitment to fostering an inclusive workplace that champions gender equality across all organizational levels. As a woman-founded, owned, and managed marketing agency with an established gender-balanced team, we continue to lead by example through our people-first approach and comprehensive support systems.
Vision Statement
To maintain and enhance our workplace where all employees, regardless of gender identity, thrive in an environment that prioritizes work-life balance, personal growth, and mutual understanding, while setting an industry standard for gender equality in marketing agencies.
Current Status
- Founded, 100% owned, and managed by a woman
- Maintained gender-balanced team across all levels
- Established flexible work arrangements supporting work-life balance
- Comprehensive personal coaching and leadership training program
- Strong commitment to diversity and inclusion embedded in company culture
Key Areas of Focus
1. Flexible Work and Well-being
- Continued support for flexible working hours and locations
- Remote work options to accommodate family needs
- Regular check-ins to ensure work-life balance
- Support for parents managing professional and family responsibilities
- Wellness initiatives and mental health support
- Regular team activities promoting connection and understanding
2. Professional Development and Personal Growth
- Ongoing personal coaching sessions for all team members
- Leadership training focused on emotional intelligence and support
- Cross-functional skill development opportunities
- Peer learning and knowledge sharing sessions
- Support for professional certification and continued education
- Regular feedback and development discussions
3. Inclusive Culture and Team Dynamics
- Regular team building activities promoting understanding
- Open communication channels across all levels
- Recognition of diverse perspectives and approaches
- Support for collaborative decision-making
- Clear policies against harassment and discrimination
- Regular culture surveys and feedback sessions
4. Pay Equity and Benefits
- Regular pay equity reviews
- Transparent salary bands
- Comprehensive benefits package supporting families
- Equal access to bonuses and incentives
- Fair performance evaluation processes
- Regular review of compensation practices
5. Client and External Relations
- Promote inclusive marketing practices
- Develop guidelines for sensitive communication
- Partner with clients aligned with our values
- Showcase diverse representation in agency work
- Support women-owned businesses in supplier selection
- Share best practices with industry partners
Implementation Approach
Continuous Improvement
- Regular review of flexible work arrangements
- Enhancement of coaching and training programs
- Adaptation to team members’ evolving needs
- Updates to support systems and policies
- Integration of feedback and suggestions
- Development of new initiatives as needed
Monitoring and Support
- Regular team feedback sessions
- Individual development tracking
- Work-life balance check-ins
- Training effectiveness evaluation
- Client satisfaction monitoring
- Regular policy reviews and updates
Key Performance Indicators
- Employee satisfaction and engagement
- Work-life balance metrics
- Training participation and impact
- Client feedback on team performance
- Retention rates and career progression
- Pay equity maintenance
Resources and Support
- Dedicated coaching and training budget
- Technology for flexible work
- Professional development funds
- Team building resources
- Wellness program support
- Tools for remote collaboration
Communication Strategy
- Regular team meetings and updates
- Open feedback channels
- Success story sharing
- Best practice documentation
- External communication of values
- Industry engagement
This Gender Equality Plan reflects Newtrend Agency’s ongoing commitment to maintaining an inclusive, supportive, and balanced workplace. Our approach focuses on sustaining and enhancing our existing practices while remaining adaptable to our team’s evolving needs.
Last Updated: January 2025
Next Review Date: January 2026