Strategic Marketing & Brand Experience

We combine technology, design & media to build advanced connections between brands and people.


Ivelina Atanasova - Genchev

Founder & Strategic Leader

An award-winning business clinic®️ & marketing agency since 2008

Focused on strategic marketing, brand communications, and digital experience, our offices in Varna, Sofia, and London support business growth. We deliver a tailor-made customer experience, building emotional bonds through a mix of technology, design, and advertising.

Newtrend has been nominated among the Top Interactive Agencies of CEE (2019). Partner of the European Bank for Reconstruction and Development, since 2018. Marketing Partner of the Bulgarian-British Business Association. Company of the Year 2020 in the category of Marketing.

Focused on growth marketing and business development strategy, we are passionate about building and growing great brands. Distinguished by the long-term and loyal relationship with the businesses we serve - 80% of them have been working with the agency for more than 7 years. All of our clients report a 30% improvement in financial results after their first year of working with us.



Meeting & Listening

We will first meet you, in person or online, and will listen carefully to your wishes and needs. We will define together what exactly you want for your business and what you expect from us.


Marketing audit

We will carefully examine all your communication channels - online and offline. We will test the brand's presentation to customers as well as internal and sales processes.



Here we await your opinion and approval for the steps so far. Together we will outline the structure of our collaboration.



We'll prepare all your visual communication - everything from a corporate color palette to a branded social media frame.



We will draw a clear direction for your corporate communication and explain in detail why the selected channels are suitable for you.



Following these steps, we will act on the approved strategy and branding. We will optimize your presence or build it from scratch.


Not only captivating ads,
but clear business results


In accordance with the individual
needs of each client


Senior Experts with 15+ years
of experience in the industry


finance bar rsz

Business Clinic®️

We will build a sustainable strategy in the face of an economic or business crisis to help you deal with the emergency situation. We will reorganize your communication and help you restructure your internal processes.

feature 5

Growth Marketing & Management

It's a full-stack marketing strategy to improve your brand awareness in order to increase sales and customers' loyalty.

feature 6

Go-to-market strategy (GTM)

A plan for targeting the right pain point with the right sales and marketing process, so you can grow your business at the optimum pace. From the GTM strategy to execution, it may be done for a new business but also for a new feature, brand, or location.

feature 1

Brand Experience

UI & UX design is context, our mission is to create experiences for your audiences and make them truly fall in love with your products and services.

feature 3

Communication strategy

Our goal is to increase your market share, make customers come back to you, maximize sales and improve your business performance.

feature 4

Archetype Branding

The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage - which is your brand archetype? Let's work on your specific brand challenges and create your brand signature.

We meet the need for crisis marketing for small and medium-sized businesses

It may be hard to believe, but now, more than ever, your business also needs marketing – be it to rethink or upgrade your strategy or manage a crisis. We’ve got you covered! Our digital and advertising experts are here to help. Your business could also find useful the brand communications and crisis management workshops.

Another unit that has fallen victim of the COVID-19 is the Call Centres & People Management. We have a solution for it too!

Contact us

From startups to business leaders


What people say for us

tstmnl 2

Tsvetelina Nenkova

Marketing Manager @

I've worked with Ivelina for a couple of projects. Ivelina is not just a visionary, but leader, who is attentive to team's efficiency, time-management and results achievements. She has ability to “see” the big picture. I recommend Ivelina and I'm happy to know her and work with her.

tstmnl 3

Constantine Bachvarov

Marketing Director @ eBag

I can say that Ivelina is highly responsible professional. She has great consulting skills and doing well with the management. Her skills are valuable for any company. She is an experienced professional who can deliver impeccable work in a timely manner at a reasonable cost. I believe she will be an asset to any company, client or partner.



103, Arsenalski Blvd.
  • +359 2 405 30 34
  • +359 883 329 992


London EC1V 2NX
Kemp House
152 - 160 City Road
  • +44 737 55 94 281

Contacts us

Or drop us a mail