Unlock Sustainable Growth with Proven Growth Marketing Strategies
Is your business ready to scale but unsure how to get there? At newtrend, we specialize in growth marketing—a data-driven approach that delivers measurable, sustainable results. Whether you’re a startup, a scaling business, or an established brand, our growth marketing strategies are designed to help you attract, engage, and convert your ideal audience.
What's Growth Marketing?
Growth marketing isn’t about traffic that doesn’t convert—it’s about building a system that drives measurable, sustainable results.
At newtrend, we uncover untapped opportunities by understanding what truly resonates with your audience. Every campaign we create engages customers at every step, turning first-time visitors into loyal advocates.
We don’t guess; we test, measure, and optimize relentlessly. For over 25 years, we’ve helped businesses—startups, IPO-ready companies, and global brands—achieve real growth through proven strategies and creative execution.
What sets us apart is our commitment to aligning every strategy with your goals. We combine data, creativity, and expertise to deliver growth that lasts—because we believe success isn’t about short-term wins but about building a foundation for the future.
Growth doesn’t have to be an uphill climb. With newtrend, you’ll have a partner who delivers clarity, trust, and results that keep getting better. Let’s move your business forward—together.
Data-driven decisions
We test, measure, and optimize campaigns to ensure every action delivers value.
Multi-Channel Execution
From SEO and PPC to content marketing, email, and social media—we grow your brand across every touchpoint.
Customer-centric strategies
By understanding your audience, we create messaging that converts.
Conversion Rate Optimization (CRO):
We don’t just drive traffic; we ensure visitors turn into loyal customers.
Portfolio Highlights: Growth Marketing & Branding
Marketing strategy & Branding
Client: European Bank for Reconstruction and Development (EBRD) and Miazoo.
Pet Paradise is the private label of stores owned by Miazoo, the largest importer of pet food and accessories in Bulgaria.
We developed the complete branding for the Pet Paradise brand, along with a comprehensive marketing and business strategy, commissioned by the European Bank for Reconstruction and Development in Bulgaria.
Conversation Rate Optimization (CRO)
Client: 411 Locals (US)
The client hired us to improve the company’s financial performance and increase sales, enhance the customer experience, and build their virtual marketing team (across 6 countries and 4 continents).
Marketing strategy for a public company & IPO
Client: Impulse GROWTH & IMPETUS Capital
Yes, we manage the marketing strategy and communications for public companies and startups planning an IPO on the Stock Exchange.
Employer Branding
Client: Raiffeisen Bank – Bulgaria
We developed the brand identity, marketing strategy, and HR website for Raiffeisen Bank Bulgaria just months before its acquisition by KBC Bank and subsequent rebranding.
As part of the campaign, we produced a series of videos that the bank utilized for its employer branding initiatives.
Marketing Growth - Sales Strategy & Branding
Client: DJIA (eCommerce)
DJIA is a chain of stores specializing in luxury sanitary ware and ceramics. We developed their new branding and comprehensive marketing strategy.
Additionally, we provided an Interim Cheif Marketing Officer to implement the new business practices and train their team.
Conversation Rate Optimization (CRO)
Client: Carnival Kids (eCommerce)
Carnival Kids is a brand with over 30 years of history. Our commitment was to improve their sales and optimize advertising costs. Just 120 days (!!) after taking on the commitment, the results were in Bulgarian market as follows:
-
Increase in Sales Volume – 12.02%
-
Increase in Order Volume – 3.87%
-
Increase in Average Order Value – 7.86%
To eliminate any doubt that these results were driven by seasonal effects, we compared them to the Greece market where the brand operates, and the trend there was negative:
- Decrease in Sales Volume – 15.71%
- Decrease in Order Volume – 4.47%
- Decrease in Average Order Value – 10.77%
marketing growth and business development
Newtrend: Your Business Clinic®️ for Growth Marketing
At newtrend, we’re not just another marketing agency. We’re a Business Clinic®️—a dedicated partner focused on your business development and growth.
For us, marketing is not just about creating flashy ads; it’s about crafting a conversion-driven strategy that delivers real, measurable results.
We believe marketing is the ultimate tool for growth—growth of people, brands, and businesses. At Newtrend, we bring together passion, creativity, innovation, and relentless dedication to solve even your toughest challenges.
Our team is made up of true enthusiasts—problem-solvers who are inspired by their work. We don’t stop until we find the right solution to drive your conversion rates higher and turn your traffic into customers.
Ready to grow? Let’s transform your challenges into opportunities and your website visitors into loyal customers.
Conversion Rate Optimization and Business Growth
At Newtrend, we specialize in Conversion Rate Optimization (CRO), turning website visitors into loyal customers and traffic into measurable growth. Growth marketing isn’t just about driving more visitors—it’s about making every interaction count.
By aligning strategy, creativity, and precision, we identify what works, remove friction points, and optimize every step of your customer journey. The result? Improved conversions, higher ROI, and sustainable business growth.
SEO
Dominate Google Results with Powerful SEO and Conversion Rate Optimization
At Newtrend, we don’t just drive traffic—we turn it into sales. Our proven SEO strategies are designed to increase your website’s visibility on Google, attract the right audience, and convert visitors into paying customers.
By combining Search Engine Optimization with expert Conversion Rate Optimization (CRO), we ensure your business ranks higher, engages better, and grows faster.
Digital Marketing
Holistic Digital Marketing and Strategic Planning
At Newtrend, we deliver a comprehensive digital marketing strategy designed to maximize your online presence and boost sales. By integrating all channels and methods—SEO, paid ads, content, and more—we create a seamless approach that drives real results.
What sets us apart is our focus on Conversion Rate Optimization (CRO), ensuring every campaign, click, and channel is optimized to turn visitors into customers.
Web Design & UX
Beautiful, Functional, and High-Performing Web Design
At Newtrend, we create websites that don’t just look stunning—they convert. Our designs are crafted to deliver exceptional user experiences that turn visitors into customers while being fully optimized for search engines (SEO) to drive traffic and boost your visibility.
With a focus on Conversion Rate Optimization (CRO), every site we build is designed to generate more leads, increase sales, and grow your business.
CRO
Turn Your Visitors into Paying Customers Faster
With our Conversion Rate Optimization (CRO) services, we help you maximize sales from the traffic you already have. Let’s make every visitor count.
PPC
Expert Ad Management Across Google, Facebook, Instagram, and LinkedIn
We handle your PPC campaigns to ensure maximum ROI. From strategy to execution, we optimize every ad to drive results and grow your business.
Sales Copywriting
SEO-Optimized Content That Converts
We create content that ranks high on search engines and captivates your audience. Our content is not only SEO-friendly but also designed to drive conversions and grow your business.
Business Clinic®️
Tailored Strategies for Your Business Growth
Whether you’re expanding into new markets, preparing for an IPO, launching a new product line, or optimizing business processes and team efficiency, Newtrend develops personalized strategies aligned with your specific goals. We don’t stop at planning—we commit to delivering measurable results that drive your business forward.
Business Growth - First Aid
Expert Support for Critical Business Moments
When facing an IPO, sale, acquisition, or even the risk of bankruptcy, your business needs a steady, expert hand. At Newtrend, we conduct a detailed audit of your resources and create a strategic growth plan tailored to your goals. Through proven omnichannel marketing tactics, we’ll help you attract new customers while re-engaging past clients to keep them coming back.
Brand identyty & management
Build a Strong Brand Identity That Stands Out
Our branding services are designed for businesses that have yet to find their perfect voice and visual identity. At Newtrend, we help you create a brand that resonates, inspires trust, and leaves a lasting impression.
newtrend: Conversion Rate Optimization and Business Growth
Manifesto
At Newtrend, we believe in “growth marketing”—a strategic approach that transforms your business by optimizing every step of the customer journey. While our work is rooted in business development, we use marketing tools and data-driven insights to drive measurable results. That’s why we call what we do “strategic marketing.”
We are not advertisers creating campaigns to win awards. Our purpose is far greater: we build “love brands”—brands that resonate deeply, stay in people’s hearts, and convert visitors into loyal customers. Brands that not only thrive today but stand the test of time.
As a Conversion Rate Optimization (CRO) agency, we believe success lies in turning potential into growth. We focus on removing friction points, understanding user behavior, and ensuring every click has purpose. For us, there is no finish line. There’s always a way to optimize further, convert faster, and grow smarter.
When we conquer the highest peak, we look up—because what lies ahead is an entire universe of opportunities. We love what’s beyond imagination, pushing boundaries, redefining limits, and crafting digital experiences that turn your audience into your success story.
Ready to optimize and grow? Let’s go beyond the expected—together.
Our Story
The story of Newtrend began back in 2007 as a marketing blog where Ivelina Atanasova-Genchev, the agency’s founder, shared her marketing tips for business growth and development.
In 2014, we won the “Website of the Year” award, competing against bTV and Nova Television—the two largest media groups in Bulgaria. Today, Newtrend has grown into an exclusive marketing partner for businesses, offering 360-degree marketing services, strategic business and marketing planning, training, and mentorship programs.
By 2024, we are proud to have earned 20 awards and recognitions, spanning categories such as NGO leadership, personal branding, and achievements like the President of the Republic’s Award and the title of Best Marketing Agency in Bulgaria. Our work has received both local and global recognition, affirming our commitment to delivering results that matter.