A spaceship is launched into space on a historic mission. It’s an incredibly important moment for astronauts, their teams… and for more than 3 million viewers watching it live through Facebook Live marketing. The live stream lasted 24 hours, with viewer numbers constantly growing. The event was also streaming live on YouTube, and analysis shows that the company funding it earned millions of dollars purely from ads linked to this live video strategy.
Have you ever accidentally clicked on someone’s live stream? And then, after watching for a few minutes, did you end up visiting their page to learn more about who they are?
Facebook Live marketing was introduced in 2016, and people worldwide quickly embraced live streaming. You can now watch important government press conferences, private events, concerts, and countless other broadcasts as they happen.
So far, research shows that:
- 52% of people who create live streams do so through their social media accounts;
- 25% of users watch live streams to stay informed about current events;
- Over 90% of businesses use live video as part of their social media live streaming to promote their products;
- A live stream creates 25% higher emotional involvement compared to regular videos.
In other words, Facebook Live marketing helps your business, increases sales revenue, boosts audience engagement, and drives brand visibility.
Why do you need more live streaming?
- Users are going to start recognizing your brand and relate it to certain products and services;
- You’re going to generate traffic — at first the traffic is going to be focused on your own Facebook page, then the website, online store, or your blog. This is going to help you increase sales in no time.
- People will actively seek you out. If you provide valuable information, interesting events, or pure entertainment, you’ll attract more followers and strengthen your audience engagement.
Choose carefully
When starting a live stream, always have a plan. Don’t live-stream intense work meetings or private team moments. Instead, try using some of these live streaming tips:
Show them how it is done
For example, if you own a restaurant, you might showcase behind-the-scenes kitchen secrets. Highlight your chefs’ talents while ensuring viewers see a clean and organized kitchen space.
Ask questions
Q&A sessions are a fantastic way to start conversations and connect with your audience. Through these sessions, you can promote your products and services, position yourself as an expert, and gather valuable feedback. The only challenge is that during your first few Q&A sessions, you might have few questions. Don’t give up—it’s a process.
Live stream events
Concerts, interviews, seminars, behind-the-scenes exclusives… the possibilities are endless. However, always put yourself in the viewers’ shoes and ask: “Would I find this interesting if I were watching?” One of the best indicators of audience interest is the number of viewers. A large audience means you’re doing something right.
Show off your products
If you’re selling phones, do a short review of one of your models. Are you in real estate? Perhaps it’s time for a virtual tour of that spacious maisonette you’re selling. These videos don’t need to be long—remember, social media users often have short attention spans.
Quality matters
Streaming from your phone is easy but can look unprofessional. If you plan to incorporate Facebook Live marketing regularly, consider investing in a small camera and a quality microphone. This ensures better video and audio for your streams.
While filming, keep viewers engaged by changing camera angles periodically. Always check your internet connection to avoid pixelated videos where viewers can neither see nor hear clearly.
In general, Facebook Live marketing has become one of the most powerful tools for businesses to connect with audiences, build trust, and drive meaningful results in today’s competitive digital landscape.